Company and Strategy
Gebbetta entertainment and information technology Plc. (GEIT), is a new company that shall provide a new paradigm as a business. Using the headquarters as a springboard for launching a plethora of technologically advanced products and services. 
GEIT has acquired and fenced 5000 sq. meters of property at a prime location (CMC) to construct the centre and headquarters. 

GEIT’s acquired location has concentration of highest per-capital household income in the country; which gives the company access to a well funded target market.
GEIT also has completed all the necessary architectural and engineering work to be able to build the facility. The engineering consulting firm ACME of Ethiopia has completed its Architectural structural, Mechanical, Electrical and Sanitary work on behalf of GEIT. Construction of the initial phase of the building will soon take place.
GEIT will engage in the business of operating a modern International Convention Center. The center shall provide full convention and meeting amenities and services of higher standard. 
GEIT will engage in the business of operating a modern shopping and office facility within its premises. The facility will be run as part of the property management division of the company.
GEIT will operate four cinema halls with a total capacity of 1,200 seats. GEIT will engage in selection, import and distribution of cinema and cinematic arts to minimize cost of acquisition and film rental from studios around the world.
GEIT will have rentable executive suites that will be leased or marketed as long term rental facilities for expatriate workers and international organizations. 
GEIT has taken the initiative to integrate and develop the entertainment and IT based mass media and information exchange based in Ethiopia by Ethiopians and for Ethiopians and the rest of the world. Recognizing the need for indigenous content at the local, regional and country as well as continental level, GEIT will expand its reach in this endeavor and aspires to become a major player within a short period of time. GEIT’s IT and IS division incorporates education, culture, health and social services, entertainment, internet content and tech. resource development businesses.

Business Background and Environment
The city of Addis Ababa as headquarter of African Union, Economic Commission for Africa, and the seat for many international organizations and diplomatic missions is noted for its potential to be a hotbed for the information and media market. Among these is the development of quality entertainment facilities and local productions of arts, films, theatres and modern multimedia facilities. 
Advances in science, technology and globalization in recent years have led to economic, social, cultural, political and geopolitical transformation on a global scale. 
Digital media is at the core of these phenomena. This has led to the growth of global networks that have changed businesses and markets, creating new paradigms and enable new information and knowledge based economy. With reduction of cost and speed of delivery across the globe, traditional ways are being transformed by technology, affecting all areas of social, political and economic life.
The traditional way of preserving identity through storytelling, songs and the written paper world has given way to film, television, animation and digital representation. This transformation together with advances in the communication technology has created a new "global culture" highly dominated by the ones with the knowledge and capacity of creating, distributing and rapidly disseminating this information through technological means. As a result, most developing countries including Ethiopia are sustaining a cultural void that is begging to be filled by companies like ours.
Even though the recent developments in building infrastructure and capacity in the telecommunication arena have advanced, this needs to be complimented by content, rich local capacity and resource development. We have identified these gaps and are committed to establish a highly energized world class company.
The business model even though new to the country, is currently flourishing in the various forms of content presentation worldwide. Given a young market and an expected explosion of millions and millions of direct and indirect users (Both active and passive), the projected demand for our products and services is almost unlimited.
The market is very attractive due to almost non existence of local quality content. Cinema infrastructure, data and documentation centers. Contents that do represent and enrich indigenous culture without erosion and distortion are very much lacking.
We believe that we have to build a strong presence in the new world of technology and cyberspace representing our heritage and multimedia aggregation, to be able to retain and pass our history and unique identity to the next generation.
Ethiopia is a country with rich and diversified local culture that is not yet fully documented or explored or recorded. This culture is complemented by a wide variety of flora and fauna. Development of this potential by entertainment industry and other industries is very small with some of them coming very recently. 
Content is produced and expressions are developed to be distributed at a faster pace as technology has enabled such development at the grass roots level. Realizing these facts, we have taken the initiative to introduce and develop such a capability as a business on a large scale.
GEBBETTA plans to lead in this sector and dominate the market. It is our conviction that the local media and content we produce could create the linkage for this opportunity.
The main competitive advantage of GEBBETTA is that all of its services and facilities are self complimentary. This strategy has dual advantages whereby the entertainment capability and underlying use of internal technology makes us efficient.
The integrated approach of having an indigenous information technology business unit that will be involved in local content, capacity and resource developments will give a distinct competitive advantage to GEBBETTA.